Success of the initial public offering of Leadmedia Group with a total of €12.5 million raised
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Paris, July 1st 2011 – Bryan Garnier & Co, the pan- European investment bank specialized in growth companies, announces today the success of LeadMedia’s Initial Public Offering (ISIN : FR0011053636 – Mnemonic : ALLMG) on the Alternext market of NYSE Euronext Paris. Bryan Garnier & Co acted as Global Coordinator, Sole Bookrunner and Listing Sponsor on this transaction.
The proposed capital increase met with substantial success amongst individual investors, with demand reaching €3.6 million representing 512,524 shares. Overall demand totalled €12.9 million representing 1,839,256 shares (offer 129% subscribed). Given these results, the Company decided to fully exercise the 15% Extension Option and partially, and by anticipation, the Overallotment Option for an extra 142,858 shares corresponding to 8.7% of the amount of the capital increase including Extension Option.
The number of new shares issued by the Company as a result of the IPO is 1,785,715. They are allocated as follows:
Institutional Placement: 1,326,732 shares allocated to institutional investors (corresponding to 74.3% of the total number of new shares issued);
Retail Offering: 458,983 shares allocated to retail investors (corresponding to 25.7% of the total number of new shares issued)
Based on the offer price of €7.00 per share, the Company’s market capitalization stands at €30.8 million after the IPO. with a free float of 40.6%.
Founded in 2008, LeadMedia Group is a major player in online performance marketing that specializes in the recruitment of clients and the development of loyalty and eCRM solutions via Internet. With a portfolio of innovative proprietary technologies and a team of 115 specialists, LeadMedia Group has developed a real know-how in performance marketing, the generation of qualified contacts and loyalty solutions. LeadMedia Group operates on two markets, France and Brazil, and recorded consolidated pro forma revenue of €13.7 million in 2010, an increase of 100% on 2009.
The funds raised will enable the Company to implement its expansion plans and give it the financial means to:
Support organic growth: recruit experienced staff, particularly in Brazil, develop new offers and its editorial assets.
Continue its acquisition strategy: harness growth in Brazil and continue its technological innovation in France.
Raise its profile and visibility amongst clients, prospective clients and partners.
Stéphane Darracq, CEO of LeadMedia stated: “We are delighted with the great success of our IPO. This will allow LeadMedia to accelerate its organic growth and to pursue its acquisition strategy. During the whole process, the Bryan, Garnier & Co deal team proved to be outstanding partners given their strong professionalism reactivity, and perfect investor knowledge contributing to the success of the operation.”
Thibaut De Smedt, Managing Partner at Bryan, Garnier & Co, declared: “This IPO is a major stage for LeadMedia as it enables the Group to fund its growth notably into the promising Brazilian digital marketing market. This deal also demonstrates once again the capacity and the full commitment of Bryan, Garnier & Co towards its customers despite very challenging markets.”
Mathieu Daouphars, Director Corporate Finance at Bryan, Garnier & Co, added: “This new deal comes after the fundraisings of Commentçamarche and Espace Max, the disposal of TeleMarket to SuperU and ConcoursMania’s IPO. This operation confirms the dynamism of Bryan, Garnier & Co’s teams in the Internet sector.”
Christian Finan, Director – Equity Capital Market at Bryan, Garnier & Co, added: “In spite of very challenging markets and IPOs being delayed or postponed Bryan, Garnier& Co.’s once more succeeded in raising a significant amount to fund a promising high growth company in the internet field. LeadMedia Group is our third IPO this year, after Tekka in the medtech field and ConcoursMania again in the internet / marketing field. What is key in today’s volatile markets to succeed an IPO is to have a full commitment by a dedicated investment bank to endorse and push interesting equity stories to the adequate mix of investors.”
For more information, please contact:
- Thibaut De Smedt / Managing Partner / +33 1 56 68 75 75 / tdesmedt@bryangarnier.com
- Mathieu Daouphars / Director – Corporate Finance / +33 1 56 68 75 62 / mdaouphars@bryangarnier.com
- Christian Finan / Director – Equity Capital Markets / +33 1 56 68 75 30 / cfinan@bryangarnier.com
- Bertrand Schapiro / Senior Analyst – Corporate Finance / +33 1 56 68 75 08 / bschapiro@bryangarnier.com
About LeadMedia
Founded in 2008, LeadMedia Group is a major player in online performance marketing that specialises in the recruitment of clients and the development of loyalty and eCRM solutions via Internet. With a portfolio of innovative proprietary technologies and a team of 115 specialists, LeadMedia Group has developed real know-how in performance marketing, the generation of qualified contacts and loyalty solutions. LeadMedia Group operates on two markets, France and Brazil, and recorded consolidated pro forma revenue of €13.7 million in 2010, an increase of 100% on 2009. The Company was granted the OSEO innovative enterprise status in March 2011.