Bryan, Garnier & Co advises Netino, leading social content moderation firm, on its sale to Webhelp, one of Europe’s largest customer experience providers
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Paris, October 6th 2016 – Bryan, Garnier & Co advised the shareholders of Netino, a leading company in the field of e-moderation and owner of Moderatus technology, in its handover to the Webhelp Group, a European specialist in outsourced customer experience. This strategic operation will enable Webhelp to expand its digital activities and to strengthen its position as a technology enabler. An agreement has just been signed, and the actual transaction will take place before the end of the year.
This acquisition adheres to the Webhelp Group’s objective to reinforce the services they can offer in the digital sector. In fact, Netino has more than 120 large clients in all sectors, particularly in the media (Le Monde, France TV, Europe 1…) and offers brands a strong buffer on interactive platforms (social networks, forums, blogs, small adverts….) thus enabling them to face all potential damage inherent in Web 2.0. Moreover, Netino has a growing involvement in video content processing activities. The firm is supported by recognised know-how for recruiting, training and supervising operators all over the world 24/7. It also has a proprietary technical solution, Moderatus notably interfaced with over 600 websites and Facebook pages.
Netino’s activities will be regrouped with those of the Webhelp Digital & Marketing Services entity, the operational agency of the group specialised in content management (obtaining and enriching web content, web screening, UGC moderation), social media (monitoring and intervention on social media) and graphic design (formatting of presentations and support design for online and offline communication).
Global services for marketing and digital services
The two companies will continue to operate in the same way: the headquarters of Netino will remain in the 1st arrondissement of Paris. Jérémie Mani, as CEO, and Jean-Marc Royer as the founder of the company and CTO will remain at the head of the company, supported by Chloé de Mont-Serrat, Director of the Development of Webhelp Digital & Marketing Services, who will take up the post of CCO.
According to Vincent Bernard, CEO of Webhelp in France, “Our group has witnessed significant growth in recent years and has extended its activities into new territories and services, and we are delighted to join forces with Netino, who has been consistently growing for the past 5 years.”
Jérémie Mani, CEO of Netino believes that “the Webhelp group is a platform with formidable assets for developing our services: the combination of the power of Webhelp on the one hand and the expertise of Netino on social networks on the other, give us a unique capacity to support companies who want to equip themselves with solutions for the entire client relations channel. Thanks to this merger, we will be able to conquer new territories and new markets. We have been accompanied by Bryan, Garnier & Co, who have been closely involved throughout the process. Their solid expertise, as well as their understanding of our activity and of the sector, allowed them to identify Webhelp as the ideal partner and thus contribute to the success of the operation.”
Guillaume Nathan, partner at Bryan, Garnier & Co, added “We are delighted to support Netino, one of the most dynamic companies in the field of e-moderation, in its strategic partnership. This transaction illustrates once more the unique ability of Bryan, Garnier & Co to support European growth companies in the digital space.”
Advisors for Netino, the founders and Seventure
Finance: Bryan, Garnier & Co (Guillaume Nathan, Griffin Woollgar)
Legal: VINCI Avocats (Jérôme Benyounes, Stéphanie Rouault)
Advisors for Webhelp
Gide Loyrette Nouel (Thomas Urlacher, Natalia Li)
About Netino
Founded in 2002 by Jean-Marc Royer, Netino is a specialised service provider, working for more than a hundred major customers around two major areas of expertise: social media and digital content.
Netino enjoys a very strong reputation in the market with extensive media coverage and is regularly involved in inter-professional conferences (EBG, HUBFORUM, GESTE, Social Media Club…).
Netino employes over 400 skilled operators (moderators, listeners, web advisors, editors …) based in France and abroad (including Madagascar).
About Webhelp
Webhelp is a global business process outsourcer (BPO), specialising in customer experience and payment management in addition to sales and marketing services across voice, social and digital channels.
From 26 countries with a 35,000-strong team, our focus is on engineering performance improvements and delivering a real and lasting transformation in our clients’ operating models to generate financial advantage. We partner with some of the world’s most progressive brands including Sky, Shop Direct, Bouygues, Direct Energie, KPN, Vodafone, La Redoute, Michael Kors and Valentino.
Headquartered in Paris, France, the company has grown its revenues by more than 250% in the last 4 years by investing in its people, the environment they work in and developing its analytical and operating capability to deliver a transformational outsourcing proposition that addresses the challenges of an omnichannel world.
Webhelp is owned by its management and KKR, a leading global investment firm, as of February 2016.