Makeup Mekka AS sold to Equip
Share the transaction
June 2019 – Makeup Mekka AS sold to Equip
About the deal
In 2019 Bryan, Garnier & Co acted as sole financial advisor to the shareholders of Makeup Mekka AS in the sale of the Company to Equip Capital.
Deal team
Trygve Ugelstad | Managing Director | Oslo | Investment Banking | tugelstad@bryangarnier.com
Bodil Erdal | Associate | Oslo | Investment Banking | berdal@bryangarnier.com
Emil S. Tønsberg | Associate | Oslo | Investment Banking | etonsberg@bryangarnier.com
About Makeup Mekka
Makeup Mekka is a Norwegian FMCG online retailer of decorative cosmetic products. Makeup Mekka has a disruptive business model selling vegan and cruelty-free products only under its proprietary brand on makeupmekka.no. Makeup Mekka has a strong and unique concept and offers its customers “beauty that does not break the bank”.
About Equip Capital
Equip Capital is a Nordic private equity firm founded by a team with extensive investment experience across the consumer, industrials, and business services sectors. Equip Capital was founded in 2018 and is headquartered in Oslo, Norway.