Bryan, Garnier & Co advises My Media Group on its MBO with Dzeta Conseil
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Paris, April 4th, 2013 – Bryan, Garnier & Co, the independent pan-European Investment bank focusing on growth companies, announces it has advised My Media Group on its Management Buy-Out with Dzeta Conseil.
Created in January 2005 by Anthony Ravau, David Ringrave and Benjamin Séguillon, My Media Group is the leading French independent media agency with global billings of over €700 million and a gross margin of €10 million.
During the past 8 years, the agency has succeeded in satisfying advertisers from different industry sectors such as Système U, Feu Vert, Atol, The Phone House, Pizza Hut, Velux, My M&M’s (Mars Group) and more recently Sixt.
Since 2009, My Media has coordinated the French launch of a great number of rising stars of the digital world such as Zalando, Trivago, Groupon, lelynx.fr and E-Darling, building itself a renowned agency for e-merchant and pure players.
Since the inception of My Media, the founders have always had the ambition to create an integrated communication group. The agency has acquired diversified expertise to satisfy its clients with a unique model. By integrating professionals associated to the shareholding of the Company, My Media benefits both from remarkable talents and a full involvement towards its customers.
My Media first initiated its diversification strategy, creating EGGS, the advertising agency headed by Emmanuel Gillibert (former Director at Ogilvy and MK2). Soon followed the launch of Stratco, a brand content agency headed by Valerie Gashignard (former COO within Publicis Vivaki).
More recently My Media has purchased Geovista, a media buying agency, founded and directed by Eric Chaillou, and has launched Foresight Search, a SEO agency headed by Philippe Yonnet (former COO within Aposition and former Director at Vivastreet and Twenga).
With the growing success of My Media, the founders were eager to be supported by a strong financial partner to pursue the growth strategy while maintaining independence. “The closing of this transaction is a great milestone for the group. We are pleased by this new partnership with Dzeta Conseil, a top-tier investment fund, whose entry into the group’s capital conveys our positioning and commitment to growth. This partnership will allow us to pursue our external growth strategy while maintaining our independence and flexibility, the values created since the inception of the company “stated Anthony Ravau, President of My Media.
“Dzeta Conseil is delighted to become My Media’s shareholder. Under Anthony Ravau’s management My Media has become one of the most important media agencies in 8 years. Dzeta Conseil will support the group’s development. Our objective is to support the agency in its organic development as well as in its external growth strategy both in France and abroad”, commented Claude Darmon, Founder and Chairman at Dzeta Conseil
This latest operation is the third that Bryan Garnier has led over the past eighteen months in the media sector: “Following the acquisition of Press Index by WPP and of Mediagong by Publicis, this MBO on the leading French independent media agency confirms our expertise in the Media sector and our capacity to support shareholders and managers in their development strategy” added Virginie Lazes, Managing Partner and Head of Corporate Finance at Bryan, Garnier & Co.
List of participants
Seller
Founders: My Media Group (Anthony Ravau, David Ringrave, Benjamin Séguillon)
Financial advisor: Bryan, Garnier & Co (Virginie Lazès, Bertrand Schapiro, Tarik Saadallah)
Legal advisor: Joffe&Associés (Aymeric Dégremont, Thomas Lepeytre)
Investors
Dzeta Conseil: Claude Darmon, Gwenaëlle Le Ho Daguzan, Grégoire Darmon
Legal advisors: Curtis (Carole Degonse, Diana Hund, Julia Sedef)
Tax & Legal due dilligence: LMBE avocats (François Veuillot, Nathalie Lebris)
Financial due dilligence: Oderis Consulting (Jean-Christian Raymond)
Strategic due diligence : Advention (Alban Neveu)
About My Media Group
My Media is the first French independent media agency with a gross billing of over 700 million euros in 2012 and a portfolio of over 100 brands in all sectors.
Created in 2005, the firm offers marketing and media solutions. My Media Group offers its expertise in media buying, digital content editing, SEO and branded content, strategic planning (buzz marketing, e-reputation) and strategic consulting.
About Dzeta Conseil
Created in 2009, the fund is a management instrument dedicated to private investors.
Dzeta Conseil is focusing on SME’s companies (€20m to €75m of Enterprise Value), dedicated to the services sector with an investment scope of 5 years.
The company wants to acquire majority stakes in growth companies which value can be significantly increased by improving profitability, growth of revenues or industry consolidation.
Dzeta has realized ten investments since 2010.
(www.dzetaconseil.com)