Software & Fintech, M&A

Bryan, Garnier & Co acts as Sole Financial Advisor to the shareholders of Timma, a leading Nordic software provider to hair and beauty professionals, on its sale to EG

Founded in 2014, Timma is a leading pan-Nordic SaaS hair and beauty salon booking and management platform. Timma connects more than 10,000 hair and beauty professionals with end-customers, while supporting mission-critical business processes.

Timma Pro provides a comprehensive end-to-end management system for salons, including everything from scheduling to payment. The solution streamlines ancillary processes, allowing salons to focus on their core business. 

Timma Marketplace offers end-users easy online access to hair and beauty treatments. The solution enables consumers to compare services and view availability, prices and ratings of nearby salons and ultimately book an appointment.

Bryan, Garnier & Co acts as the Sole Financial Advisor to Timma and its shareholders.

Bryan, Garnier & Co conducted a competitive process involving Tier 1 financial sponsors and select trade buyers. Bryan, Garnier & Co advised Timma on deal strategy, buyer selection, due diligence management, transaction structure and contract negotiations. 

Through its partnership with EG, Timma aims to become the leading Nordic provider of software solutions to hair and beauty professionals. 

This marks another landmark transaction in Bryan, Garnier & Co’s software practices and is a further demonstration of its expertise in cross-border transactions.

Founded in 2014, Timma is a leading pan-Nordic hair and beauty salon booking and management platform, offering a smart solution to an everyday challenge. The service allows people to easily find hair, beauty and massage services in their area fast and at a fair price. Timma also offers entrepreneurs a digital booking and cashier system that enables them to fill their empty time slots with new customers. Their vision is to lead the way as the most innovative company within the salon industry. 

Timma is headquarted in Helsinki and has offices in Finland, Sweden, Norway, Denmark, Estonia and Latvia. The company serves more than 10,000 customers and employs 80 employees.

EG is a market-leading provider of vertical software solutions across the Nordics. The company serves customers across both public and private sectors through its three divisions: Construction & Property, Healthcare & Citizen Welfare, and Industrials and Trade. Founded in 1978, EG employees more than 2,500 employees and is headquarted in Copenhagen. 

EG was acquired by US-based private equity firm Francisco Partners in 2019. Francisco Partners is one of the most active technology focused investment firms in the world, with more than $40 billion in Asset Under Management.