Context
Våning 18 is a Swedish performance marketing agency helping SMB’s optimizing their end-user traffic from search engines such as Google
The company is a vital part of their customers’ strategy for online presence including search engine optimization, digital advertisement, web page development, and social media content creation
Since foundation in 2016, Våning 18 has rapidly established itself as a high-growth company with revenues stemming from a portfolio of clients across a wide range of industries
In anticipation of its accelerated growth journey, Våning 18 is now partnering up with Äleven, a Swedish investment company on track to build a Nordic powerhouse of digital doers
About Våning 18
Våning 18, located in Halmstad, has quickly established themselves as one of Sweden’s most successful performance marketing agencies with a team of highly skilled SEO specialists.
The company was founded in 2016 and is today a Google Premier Partner, helping companies across Sweden to increase their traffic from search engines.
About Äleven
Äleven is a Swedish investment company on track to build a Nordic powerhouse of digital doers. Äleven build and invest in forward-thinking companies dedicated to help clients navigate and flourish in the digital era.
Offering tangible and hands-on services within digital communication, enablement, and acceleration, enabling their portfolio companies to bridge the gap between their current position and forward-looking ambition.
Currently in a build-up phase where they expand the group, looking for strong Nordic niche actors offering services related to the digital customer journey, covering digital strategy, branding, communication, tech/dev and data/BI.
Bryan, Garnier & Co acts as Sole Financial Advisor to the Sellers of Våning 18 to Äleven
Bryan, Garnier & Co acted as Sole Financial Advisor to the shareholders of Våning 18
Bryan, Garnier & Co assisted the sellers of Våning 18 in providing valuation expertise and process intelligence, coordinating due diligence efforts, and negotiating the transaction terms with Äleven’s leadership team
The financial terms of the deal were not disclosed
This transaction is yet another testament to the strong market position Bryan, Garnier & Co has as investment bank within the digital agencies space
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