Business & Tech-enabled Services, M&A

Bryan, Garnier & Co acts as Sole Financial Advisor to Isoskèle, subsidiary of La Poste Groupe, on the contemplated acquisition of LineUP7, a leading data marketing agency

Isoskèle, a subsidiary of La Poste Groupe and a pioneer in the convergence of data and communication in France, has announced the acquisition of LineUP7, France’s leading expert in marketing technology dedicated to optimising customer experience.

Founded in 2016, LineUP7 is a recognised player in marketing technology (MarTech), and a leader in the Customer Data Platform (CDP) market, driven by the increasing challenges of data reconciliation across businesses. 

Thanks to its mix of data, tech, and consulting expertise, Isoskèle is able to provide long-term support to companies, regardless of their initial data maturity or technological setup, helping them achieve complete autonomy for their marketing teams.

Bryan, Garnier & Co acts as Sole Financial Advisor to Isoskèle, subsidiary of La Poste Groupe.

This is the fourth transaction advised by Bryan, Garnier & Co involving a subsidiary of La Poste Groupe. 

With this acquisition, Isoskèle now covers the full range of operational models (outsourcing, in-house management, consultancy, project management, etc.) for companies looking to build a robust data infrastructure and equip their marketing departments with the best technologies available on the market. 

This acquisition aligns with La Poste Groupe’s ongoing strategy to transform its marketing solutions. The newly formed entity, combining five areas of expertise, represents nearly 500 employees and generates a turnover of €110 million. 

This marks another landmark transaction for Bryan, Garnier & Co’s Business & Tech-enabled Services practice and is a further demonstration of its expertise in data and marketing transactions. Other notable transactions include the sale of CyberCité to Isoskèle, the sale of Metsys to European Digital Group, and the sale of Vanksen to Datawords.

Founded in 2016 by Jérôme Boiselle and Olivier Guyomard, LineUP7 is a data marketing agency comprising 100 experts from the fields of tech, data, and consulting. More than just a hybrid agency, it represents a new converging model with a clear ambition: to reinvent the rules of relational marketing through the effective use of data and the establishment of new technological ecosystems.

Supported by Bpifrance at its inception as a “Young Innovative Company,” LineUP7 has developed an original model based on both the development of proprietary tools and partnerships with innovative technology providers.

This approach has enabled it to develop its customer portfolio with major French companies (Carrefour, LVMH, etc.) within a few years, all keen to place personalisation at the heart of their customer relationships.

Three-time awarded ‘Data Marketing Group of the Year’, Isoskèle ranks among the top 25 of the 500 French communication groups according to the 2023 Stratégies ranking, employing nearly 500 people and generating €110 million in revenue. A pioneer in successfully blending marketing and communication, Isoskèle pushes the boundaries of creativity alongside the latest innovations in data and technology. Several innovations have highlighted this positioning in recent months, such as HYPERBRAND (an AI-enhanced brand platform), PROMETHEE (a cookieless digital performance attribution technology), and Est@mpille (a technology for collecting consumer consent proof).

This forward-thinking approach has enabled Isoskèle to receive over 110 creative and data awards, GDPR labels, and multi-platform certifications (Adobe, Salesforce, Acoustic, etc.) since its inception in 2019. As an expert in fundraising and non-profit issues, Isoskèle raises more than €75 million in donations for its clients in the non-profit sector each year.

Its Managing Director, Manuela Pacaud, has been awarded the title of Business Leader of the Year in the communications sector, advocating for “reasoned marketing” that considers the quest for authenticity expressed by consumers and the development of campaigns that respect brand integrity.

Isoskèle offers comprehensive support through five brands recognised for their expertise: St Johns (creative & advertising strategies), OnlySo (social media, conversational and influencer marketing), CyberCité (search, social and media), TimeOne (acquisition and performance marketing), LineUP7 (martech & data).