Bryan, Garnier & Co advises leading French marketing analytics specialist Eulerian Technologies on its investment by ISAI and ISATIS
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LONDON, PARIS, MUNICH, January 12th, 2017 – Bryan, Garnier & Co advises Eulerian on the investment of ISAI Gestion, through its Growth Equity fund. The transaction is completed by debt financing provided by ISATIS Capital. Olivier Mathiot (PriceMinister co-founder and CEO) and Paul Strachman (ISAI New-York) are joining the board of directors.
Founded in Paris in 2002, Eurelian Technologies is the French leader specialized in data collection and activation for real-time analysis and optimization of e-marketing operations. The company has a complete technology platform for solutions from online and offline data collection to DMP (Data Management Platform).
With 50 employees throughout France, Spain and more recently Canada, Eulerian Technologies supports more than 130 customers across 35 countries. Clients include offline and online firms, such as FNAC, Voyages-sncf.com, Sarenza, SFR, E.Leclerc, PMU, Loto Québec or Sol Melia Hotels & Resorts.
This transaction will foster its ambitious growth in France and internationally. The investment will allow the company to develop the most powerful and complete range of technology products in the market and help advertisers make more use of ROI-focused analysis, through better leveraging of the data improving customer message personalization.
Emmanuel Brunet, CEO, Eulerian Technologies adds: “We had reached a turning point in our development and in the evolution of the market. This transaction will enable us to maintain our obsession for excellence focusing on needs that are becoming critical for our clients. Bryan, Garnier & Co provided us with sound advice, based on their insightful knowledge of the industry and its dynamics, which resulted in the transaction that best fits our growth profile and development strategy. “
Thibaut de Smedt, Partner at Bryan, Garnier & Co comments: “We are delighted about the success of this transaction which will provide the resources needed to achieve Eulerian’s development plan and become a player of reference in marketing analytics.”
Corporate Advisor
M&A Advisor – Corporate: Bryan, Garnier & Co – Thibaut De Smedt, Amina Sagou
Legal Advisor – Corporate: FTPA – Alexandre Omaggio, Nicolas Message, Aurore Lacroix
Investors
Equity Investors: ISAI – Pierre Martini, Jean-François Rivassou
Financing: ISATIS – Brice Lionnet, François-Xavier Lehman
Investor Advisors
Legal Advisor – Corporate: Orsay – Samira Friggeri, Samanta Madelin, Sandrine Perrier, Karine Batista Dias
Financial Advisor – Corporate: Advance Capital – Arnaud Vergnole, Corentin Thevenon
About Eulerian Technologies
Founded in 2002, Eulerian Technologies is the French leader in the analysis and real-time optimization of e-marketing operations. Thanks to their innovative data marketing suite and their longstanding collaboration with major advertisers, the independent firm has become a benchmark in their market. The Eulerian Technologies suite is based on exhaustive data collection. It includes two modules: a Data Decision Platform, combining web analytics and attribution, and a Data Management Platform, used to manage and activate the data.
About ISAI
ISAI was founded by Pierre Kosciusko-Morizet (PriceMinister), Geoffroy Roux de Bezieux (Virgin Mobile), Stéphane Treppoz (Sarenza), and Ouriel Ohayon (Appsfire). It is managed by Jean-David Chamboredon, Christophe Raynaud and Pierre Martini. ISAI invests via two funds: an early-stage seed/post-seed venture fund and a Private Equity fund dedicated to growth and buyout transactions.
ISAI currently manages EUR 160 Million and is an AMF authorized portfolio management company.
About ISATIS Capital
ISATIS Capital is an independent management company specialized in capital development. Its team, comprising 13 professionals, accompanies growth-oriented, profitable and innovative SMEs, managed by ambitious entrepreneurs. Thanks to its expertise, over the past 15 years, ISATIS Capital has helped SMEs to become the Mid-Cap leaders of the future. With a total of €330 million of assets under its management, the ISATIS Capital team has invested in 65 unlisted SMEs since it started trading.