Business & Tech-enabled Services

Bryan, Garnier & Co acts as the sole financial advisor to Sobro and co-shareholders in the sale of Road Rental, a leading Work Zone Safety (“WZS”) solutions provider, to BUKO, a company backed by Equistone

Road Rental is a leading provider of WZS solutions, specialising in traffic management solutions for infrastructure projects, roadworks and other events.

Established in 2018, the company has rapidly grown into a trusted partner for ensuring efficient and safe traffic flow in high-traffic environments.

Originally founded to support infrastructure projects in Stockholm, Road Rental has expanded its operations significantly, now serving a broad range of clients across Sweden. With 10+ depots, a growing fleet of specialised equipment, and a strong reputation for reliability, Road Rental has seen consistent growth in both revenue and operational capacity.

Through an upcoming partnership with BUKO and Equistone, Road Rental is well-positioned to continue its strong growth journey, providing high-quality, sustainable, and effective traffic management solutions.

Bryan, Garnier & Co acts as the Sole Financial Advisor to Sobro and its co-shareholders in the sale of Road Rental to BUKO, a company backed by Equistone.

Bryan, Garnier & Co conducted a competitive process involving Tier 1 financial sponsors and trade buyers. Bryan, Garnier & Co advised Sobro and its co-shareholders on deal strategy, buyer selection, due diligence, transaction structure and contract negotiations.

This marks another landmark transaction for Bryan, Garnier & Co’s Business and Tech-Enabled Services practice and is a further demonstration of its expertise in private equity-led M&A transactions.

"We are delighted to have found the right partner for Road Rental's next phase of growth in Sweden and the Nordics. Bryan, Garnier & Co played a pivotal role throughout the process, from refining our equity story to ensuring a successful outcome. Their deep market insight and commitment were key in achieving a positive result for all involved. With this new partnership in place, we are well positioned to accelerate our expansion and strengthen our position in both established and emerging markets."

— Jimmy Hansson (CEO) and Dennis Gustafsson (COO), Co-founders of Road Rental

Road Rental, founded in 2018, is a leading provider of traffic management solutions, specialising in safe, efficient, and sustainable road safety services. The company offers a comprehensive range of solutions, including temporary traffic management, road safety equipment rental, and consultancy services, ensuring smooth and secure road operations. With a strong focus on quality, compliance, and innovation, Road Rental serves a diverse client base, including construction firms, municipalities, and infrastructure projects.

Road Rental is headquartered in Stockholm, with 10+ depots across Sweden and over 115 employees.

Sobro is a Swedish private equity firm founded in 2007 by Ragnar Söderberg and headquartered in Stockholm. The firm specializes in supporting entrepreneurs and management teams to grow and develop their businesses. Sobro emphasizes maintaining the independence of the companies it partners with, fostering open and trusting relationships to facilitate growth and the realization of their visions.

Sobro invests its own capital, allowing for flexible investment horizons tailored to the specific needs of each company. Since its founding, Sobro has done more than 20 investments and completed over 35 add-on acquisitions.

BUKO is a Dutch company specializing in WZS services in UK, Netherlands and Germany. Founded in 1962 and headquartered in Beverwijk, BUKO provides modular accommodations, traffic facilities, sanitation, and transport solutions. With a strong presence in the Netherlands, UK and Germany, BUKO supports various industries by delivering tailored infrastructure and logistical services.

Equistone is a leading European private equity firm focusing on mid-market buyouts across the UK, France, Germany, Switzerland, and the Netherlands. Equistone provides both capital and strategic support to drive growth and its portfolio spans multiple sectors, including consumer goods, financial services, and specialist engineering.